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Australia's Leading Signage Company Coates Group Selected as Key Partner in Relaunch of Iconic Fuel Brand AMPOL

By Coates


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-- Coates Group, a globally recognised leader in merchandising solutions, has partnered with Ampol Australia to reintroduce the brand - an icon of the Australian fuel industry. The partnership marks a momentous occasion for Ampol and Coates alike, with the rollout taking place Australia wide and being the largest that the country’s fuel and convenience industry has seen to date.

Following an extensive vetting process, Coates Group was selected as the signage provider for the debut of the new Ampol logo and incarnation across a network of approximately 1,900 Australian locations. Now a global technology company, Coates Group began as a small, family-owned signage company in Sydney in the late 1950s and, much like Ampol, Coates has a proud Australian heritage.

 “The opportunity for two fiercely Australian companies to work together is one that you don’t often get. For Coates to work with Ampol, an iconic brand, as it re-emerges into the spotlight is something that we’re incredibly proud of and excited about,” said Marcus Coates, President of Australia / New Zealand & International Markets of Coates.

The project began in August of 2020 with a rebranded pilot store – situated in Concord New South Wales, the state in which Ampol was originally founded in 1936 – with Coates stewarding an additional 18 store transitions by the close of the year.

The reimagined stores will be rebranded throughout 2021 and 2022, exclusively featuring Coates external signage. The project requires over 30 signage variations – including main identity signs, price boards, shopfront fascias, and other applications for the Ampol marks and logos – which were designed and prototyped in under a month. Each was designed in-house to ensure the highest quality that aligns with the Ampol customer experience.

“Signage will always be at the heart of our company. My family founded Coates as a traditional signage business, and while we’ve since made a successful transition into the digital technology space, we’re always thrilled to return to our roots and deliver our forward-looking, refined suite of signage products. Partnerships like this one with Ampol are what motivate us to continually innovate both our static and digital solutions to help our clients cultivate the best experiences for their customers,” said Leo Coates, CEO of Coates Group.

Over ten years ago, Coates Group evolved from its beginnings as a traditional signage provider to become a global digital experience company. In addition to traditional signage, Coates creates industry-leading digital signage, merchandising solutions and immersive customer experiences, incorporating both software and hardware, for some of the top QSR and retail brands in over 50 global markets. Coates has been redefining the way brands engage with their customers for over 50 years.