In 2020, Ampol, a leading Australian petroleum company, initiated a rebrand of its Caltex petrol stations that encompassed +30 individual signage variations.
Over a two-year period, our team manufactured and deployed 59,975 individual products to support Ampol’s new branding, including canopy signage, shopfront signage, building signage, pylon signage, logos, wordmarks, and pricing boards.
Objectives
Ampol’s rebrand kicked off at a single location in 2020, with an additional 18 store refreshes completed by the end of that year.
With this initial proof of concept validated, Ampol aimed to convert the rest of its national network – totalling over +1,700 locations, many of which had varying signage formats and designs – into a single, unified brand package, without going over time or budget.
Solutions
Leveraging our in-house capabilities, our team designed and prototyped individual signage concepts in just over a month. Thanks to this early alignment, we were able to expedite the manufacturing and installation of Ampol’s signage, enabling us to meet the company’s optimal timeframe (whilst also keeping within the budget allocated to the project).
Results
Throughout our partnership, we were able to successfully roll out 59,975 rebranded signage products across Ampol’s +1,700 Caltex petrol stations – all on time and within budget amidst a global pandemic.
As a result, Ampol’s re-imagined stores now reflect the modern ethos and commitment to quality that are hallmarks of the widely recognised brand.
